Since 1959, Honda has been the largest motorcycle and combustion engine manufacturer in the world. Producing over 300 million motorcycles from when the first motorcycle rolled off the production line in Japan, back in 1949.
Honda has grown into a brand beloved by many around the world, currently producing motorcycles in 22 countries, sharing joys and offering products which fulfil the needs of its customers. Honda also sits inside the top ten of automobile manufacturers worldwide.
Honda founder, Soichiro Honda had a passion for bringing joy to peoples lives with his products, he also had a passion for racing.
“If Honda does not race, there is no Honda.” – Soichiro Honda
On September 1st 1982, the Honda Racing Corporation (HRC) was born. Its mission: the development, manufacture and sales of motorcycles and parts for racing. HRC has become a byword for high-performance engineering, excellence and winning performance.
Since my inception in 2008, running Honda Racing teams in Australia, we have won or placed in 19 Championships across three disciplines – Supercross, Motocross and Superbikes.
In 2020, the team embarks on a new challenge with our first-ever U.S. racing effort, racing the West Region Monster Energy AMA Supercross. This debut has been a long awaited dream of mine and I am proud to bring the team to America to compete on the worlds biggest Supercross stage.
The battle that is seen on the track between the riders – the gladiators of the sport – is our public face. Behind them is a billion dollar manufacturer and sponsorship war.
Motorsport requires mastery, not only of the many technical disciplines but also the economics and politics that are critical to each team’s competitive position on and off the track.
I plan on keeping Honda and our partners at the top of racing in Australia and the world. We continue to grow and seek out new opportunities, as to be the best is to keep improving and pushing boundaries.
Strategic success is derived from experience.
“A complete process leads to a competitive product” – Yarrive Konsky