OUR STORY
From the very beginning, company founder Soichiro Honda insisted that his engineers prove the company’s engineering capabilities and accelerate development by testing their creations in the heat of competition. It has always been thus, from Honda’s very first Model A to the current RC213V MotoGP weapon. As previous HRC president Masumi Hamane says: “A racing motorcycle is a rolling laboratory that provides us with live information and the racetrack is the stage where our dreams come true.” Initially, Honda’s racing efforts were run from within the Honda Motor Company, but in the early 1970s RSC (Racing Service Center) was established as a separate company to look after the company’s racing program. On September 1st 1982 the Honda Racing Corporation was founded, its mission: the development, manufacture and sales of motorcycles and parts for racing. Since then HRC has become a byword for high-performance engineering, excellence and winning performance.
In 2003 Yarrive Konsky joined Honda Racing in Australia and in 2008 he took over the management of the Factory Race Team, he insists that winning proves the company’s capabilities and accelerates creditability, reputation and exposure for partners. The heat and unpredictability of competition flares interest and passion. Inclusion
and accessibility is also at the heart of brand acceptance and loyalty.
Motorsport requires the mastery not only of the many technical disciplines but also the economics and politics that are critical to each team’s competitive position on and off the track.
Yarrive always plans to move forward, progress and grow. Strategic success is derived from experience. He always dreamt of being involved in motorsport after competition days were over. He never imagined it was going to be at this level. He most certainly doesn’t take it for granted.
“A COMPLETE PROCESS LEADS TO A COMPETITIVE PRODUCT”
